Jo McAlister
Jo McAlister is recorded as CEO at Initiative (last seen 17 Feb 2025). AccountMoves logs 1 paraphrased quote and 2 campaign credits for Jo McAlister, each linked to its source.
Latest recorded: CEO, Initiative (seen 17 Feb 2025, source)
Roles recorded: 2 · Appointments reported during their roles: 1 · Quotes logged: 1 · Campaign credits: 2
AGENCY SAYS McAlister said Initiative was excited to take on Netflix, and flagged big plans for the next phase. Jo McAlister on Netflix · the move · via B&T, 17 Feb 2025 · paraphrased
Career Sortable
| First seen | Status | Title | Organisation | Years |
|---|---|---|---|---|
| 12 Apr 2019 | Left by 26 Sept 2023 (next source) | Director, Content Marketing | Foxtel | 4.5 |
| 26 Sept 2023 | Current (seen 17 Feb 2025) | CEO | Initiative | 3.1 |
Appointments reported during their roles Brand-level records, not a record of who decided
| Date | Brand | Discipline | Agency | Replaced an incumbent |
|---|---|---|---|---|
| 27 Oct 2020 | Foxtel | media | Mindshare | No |
Connections 4 · named together in one source · All
| With | How | Count | Years | Evidence |
|---|---|---|---|---|
| Mark Green | Same credit | 1 | 2023 | Campaign Brief 26 Sept 2023 credit #4021 |
| Matt Michael | Same credit | 1 | 2023 | Campaign Brief 26 Sept 2023 credit #4021 |
| Hugh Munro | Same credit | 1 | 2023 | Campaign Brief 26 Sept 2023 credit #4021 |
| Sam Geer | Same credit | 1 | 2023 | Campaign Brief 26 Sept 2023 credit #4021 |
Campaign credits Seen in credits. Not appointments
| Date | Brand | Campaign | Credited as | For | Source |
|---|---|---|---|---|---|
| 12 Apr 2019 | Foxtel | Director, Content Marketing | Foxtel | Campaign Brief | |
| 26 Sept 2023 | Crown Resorts | Here | Managing Director, Sydney | Initiative | Campaign Brief |
Every quote Short paraphrases with a link to the source
| Date | Brand | Paraphrase and tags | Source |
|---|---|---|---|
| 17 Feb 2025 | Netflix | McAlister said Initiative was excited to take on Netflix, and flagged big plans for the next phase. | B&T |