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Brands › Coopers

Coopers

As at 16 Oct 2026, AccountMoves records 2 current agencies for Coopers: The Royals (unspecified, since 25 Aug 2020), Special (creative, since 7 June 2023). Agency changes reported since 2016: 0. Last reported move: 7 June 2023. Based on reported moves only, with sources.

Marketing lead: Jacqueline Whybrow (National Trade Marketing Manager, since 3 Dec 2025) · Total appointments: 2

Roster: The Royals (unspecified), Special (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 7 June 2023 · Marketing lead since: 3 Dec 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
The Taboo Group The Taboo GroupSeen in credits only
creative, credited 24 Apr 2020 · 1 campaign
Latest: campaign via Campaign Brief
Special SpecialConfirmed appointment
creative, 7 June 2023 to now · 3 yr 4 mth
Sources: B&T · Campaign Brief
Sunday Gravy Sunday GravySeen in credits only
creative, credited 3 Dec 2025 to 2 Mar 2026 · 4 campaigns
Latest: Reserved for Good Mates via Mediaweek
SpecialConfirmed · 3 yr 4 mth
media
KWP KWPSeen in credits only
media, credited 24 Apr 2020 · 1 campaign
Latest: campaign via Campaign Brief
kwpx kwpxSeen in credits only
media, credited 2 Feb 2025 to 3 Feb 2025 · 2 campaigns
Latest: Forever Original via Campaign Brief
Atomic 212° Atomic 212°Seen in credits only
media, credited 3 Dec 2025 to 2 Mar 2026 · 6 campaigns
Latest: Reserved for Good Mates via Mediaweek
Atomic 212°Seen in credits · 10 mth
digital
Rock Agency Rock AgencySeen in credits only
digital, credited 24 Apr 2020 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
PR
KDPO KDPOSeen in credits only
PR, credited 24 Apr 2020 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
design
Rumble Studios Rumble StudiosSeen in credits only
design, credited 2 Feb 2025 to 3 Feb 2025 · 2 campaigns
Latest: Forever Original via Campaign Brief
Vacant on record
unspecified
The Royals The RoyalsConfirmed appointment
unspecified, 25 Aug 2020 to now · 6 yr 2 mth
Sources: Campaign Brief
The RoyalsConfirmed · 6 yr 2 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeSpecialCurrent7 June 2023Now3.40
unspecifiedThe RoyalsCurrent25 Aug 2020Now6.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Coopers since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Coopers campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Sunday Gravy Seen in creditscreative3 Dec 20252 Mar 20264Reserved for Good Mates via Mediaweek
MOFA Seen in creditsproduction2 Mar 20262 Mar 20262campaign via B&T
Offline Seen in creditspost-production2 Mar 20262 Mar 20262campaign via B&T
Atomic 212° Seen in creditsmedia3 Dec 20252 Mar 20266Reserved for Good Mates via Mediaweek
Special Seen in creditscreative2 Feb 20252 Feb 20263Forever Original via Campaign Brief
Level 2 Seen in creditsaudio2 Feb 20262 Feb 20261campaign via B&T
EXIT Seen in creditsproduction1 Feb 20261 Feb 20261Forever Original via Campaign Brief
Revolver Seen in creditsproduction2 Feb 20253 Dec 20254Forever Original via Campaign Brief
ARC Seen in creditspost-production3 Dec 20253 Dec 20252Reserved for Good Mates via Mediaweek
Rumble Studios Seen in creditsdesign2 Feb 20253 Feb 20252Forever Original via Campaign Brief
kwpx Seen in creditsmedia2 Feb 20253 Feb 20252Forever Original via Campaign Brief
The Taboo Group Seen in creditscreative24 Apr 202024 Apr 20201campaign via Campaign Brief
Magnetizer & Firme Seen in creditsproduction24 Apr 202024 Apr 20201campaign via Campaign Brief
KDPO Seen in creditsPR24 Apr 202024 Apr 20201campaign via Campaign Brief
KWP Seen in creditsmedia24 Apr 202024 Apr 20201campaign via Campaign Brief
Rock Agency Seen in creditsdigital24 Apr 202024 Apr 20201campaign via Campaign Brief

Also credited People named once in Coopers campaign credits

Jessica Douglas (Brand Manager, Coopers, Campaign Brief) · Lucy Noblet (Campaign Manager, Coopers, Campaign Brief) · Aaron Child (Social and Digital Manager, Coopers, Campaign Brief) · Amy March (Trade Activation Manager, Maddi McCarthy, Campaign Brief) · Jacqueline Whybrow (National Trade Marketing Manager, Maddi McCarthy, Campaign Brief) · Hayden Somerville (Director, MOFA, Campaign Brief) · Llew Griffiths (Executive Producer, MOFA, Campaign Brief) · Alex Serafini (DOP, MOFA, Campaign Brief) · Ted Deacey (Colourist, Offline, Campaign Brief) · Maddy Papilion (Planning and Trading Director, Atomic 212, Campaign Brief) · Georgia Rowntree (Planning & Trading Manager, Atomic 212, Campaign Brief) · Jess Douglas (Brand Manager, Coopers, Campaign Brief) · Conor Mercury (Director, EXIT, Campaign Brief) · Leah Churchill-Brown (Executive Producer, Declan Cahill, Campaign Brief) · Jacquie Riley (Head of Production, Declan Cahill, Campaign Brief) · Luke Kneller (Producer, Declan Cahill, Campaign Brief) · Germain McMicking (DOP, Declan Cahill, Campaign Brief) · James Ashbolt (Editor, Declan Cahill, Campaign Brief) · Duncan Ashcroft (Category, Insights & Innovation Manager, Coopers, Campaign Brief) · Laura Wiseman (Senior Strategist, Rebecca Stambanis, Campaign Brief) · Peter Cvetkovski (Creative Directors, Rebecca Stambanis, Campaign Brief) · Adam Ferrie (Creative Directors, Rebecca Stambanis, Campaign Brief) · Daniel Jones (Design Director, Christian Duffy, Campaign Brief) · Sophie Simmons (Head of Film and Content, Sarah Ristevski, Campaign Brief) · Nick Lilley (Head of Stills, Sarah Ristevski, Campaign Brief) · Di Williams (Senior Stills Producer, Sarah Ristevski, Campaign Brief) · Marnie Dunn (Business Director, Georgia Newton, Campaign Brief) · Paul Bruty (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director / Co-owner, Revolver, Campaign Brief) · Lib Kelly (Producer, Pip Smart, Campaign Brief) · Will Robertson (Photography, Pip Smart, Campaign Brief) · Anna Pogossova (Photography, Pip Smart, Campaign Brief) · Ben Sullivan (Photography, Pip Smart, Campaign Brief) · Ryan Achilles Stamatiades (Photography, Pip Smart, Campaign Brief) · Luke Crethar (Editor, Glue Society Studios, Campaign Brief) · Rino Darusman (Composer, Rumble Studios, Campaign Brief) · Oliver Whelan (Digital Media Director, KWPX, Campaign Brief) · Kate Moroney (Media Manager, KWPX, Campaign Brief) · Ray Liew (Senior Digital Manager, Atomic 212, B&T) · Tom Martin (CCO/Partners, Lindsey Evans, B&T) · Julian Schreiber (CCO/Partners, Lindsey Evans, B&T) · Sophia Cussell (Copywriter, Bella Plush, B&T) · Sasha Firth (Managing Director, Bella Plush, B&T) · Ollie May (Team Lead, Bella Plush, B&T) · Katherine Muir (Senior Producer, Bella Plush, B&T) · Natalie Morley (General Manager, Atomic 212, B&T) · Sam Bessell (Strategy Director, Atomic 212, B&T) · Georgia Newton (Team Lead, Aleisha Winslow, B&T) · Tamara Young (Business Manager, Aleisha Winslow, B&T) · Sascha Jacobs (Business Manager, Aleisha Winslow, B&T) · Pip Smart (Executive Producers, Pip Smart, B&T) · Jasmin Helliar (Executive Producers, Pip Smart, B&T) · Nick Jamieson (Executive Creative Director, James Mackinnon, Campaign Brief) · Matt Heays (Creative Director, James Mackinnon, Campaign Brief) · Kate Prowse (Group Account Director, James Mackinnon, Campaign Brief) · Celia McCarthy (Account Director, James Mackinnon, Campaign Brief) · Tatum Ambler (Senior Strategist, James Mackinnon, Campaign Brief) · Jacob Moeschinger (Social Media Executive, James Mackinnon, Campaign Brief) · Matt Devine (Director, Revolver, Campaign Brief) · Serena Paull (Senior Producer, Pip Smart, Campaign Brief) · Jeremy Rouse (Director of Photography, Pip Smart, Campaign Brief) · Octavia Spartels (Art Director, Pip Smart, Campaign Brief) · Winnie O’Neil (Executive Producer, ARC, Campaign Brief) · Dan Kircher (Editor, ARC, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
7 June 20237 June 2023appointmentcreativeSpecialconfirmedvia B&Tvia Campaign Brief
25 Aug 202025 Aug 2020appointmentThe Royalsconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Cam PearceDirector of Marketing and Innovation25 Aug 202025 Aug 2020
Kate DowdNational Marketing Manager8 June 2023Now
Jessica DouglasBrand Manager3 Dec 2025Now
Jacqueline WhybrowNational Trade Marketing Manager3 Dec 2025Now
Jess DouglasBrand Manager1 Feb 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Dowd said Special stood out for the quality of its people and the strength of its creative ideas. Kate Dowd · the move · via Campaign Brief, 8 June 2023 · paraphrased
AGENCY SAYS Fitzgerald said Special was excited to take on Coopers, and talked up the brand's standing and flagged big plans for the next phase. Ryan Fitzgerald · the move · via Campaign Brief, 8 June 2023 · paraphrased
WHY THEY WON Pearce welcomed the appointment of The Royals without spelling out a specific reason. Cam Pearce · the move · via Campaign Brief, 25 Aug 2020 · paraphrased
AGENCY SAYS Beaumont said The Royals was honoured to take on Coopers, and talked up the brand's standing. Dan Beaumont · the move · via Campaign Brief, 25 Aug 2020 · paraphrased