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Brands › GWM

GWM

As at 16 Oct 2026, AccountMoves records 2 current agencies for GWM: Thinkerbell (creative, since 31 July 2024), Revium (digital, since 6 Aug 2024). Agency changes reported since 2016: 1. Last reported move: 6 Aug 2024. Based on reported moves only, with sources.

Marketing lead: Steve Maciver (Head of Marketing and Communications, since 9 Dec 2021) · Total appointments: 3

Roster: Thinkerbell (creative), Revium (digital) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 2 current

Last review on record: 6 Aug 2024 · Marketing lead since: 9 Dec 2021 (source)

Agency timeline Which agency has held each account, by discipline

creative
The Hallway The HallwayConfirmed appointment
creative, 8 Dec 2021 to 31 July 2024 · 2 yr 8 mth
Sources: Mumbrella · LBB · Campaign BriefThinkerbell ThinkerbellConfirmed appointment
creative, 31 July 2024 to now · 2 yr 3 mth
Sources: Campaign Brief
ThinkerbellConfirmed · 2 yr 3 mth
media
Nunn Media Nunn MediaSeen in credits only
media, credited 17 Aug 2023 · 1 campaign
Latest: campaign via Campaign BriefAtomic 212° Atomic 212°Seen in credits only
media, credited 1 July 2025 to 2 Sept 2026 · 6 campaigns
Latest: OOOHs via Campaign Brief
Atomic 212°Seen in credits · 1 yr 3 mth
digital
Revium ReviumConfirmed appointment
digital, 6 Aug 2024 to now · 2 yr 2 mth
Sources: Mumbrella
ReviumConfirmed · 2 yr 2 mth
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThinkerbellCurrent31 July 2024Now2.20
creativeThe Hallway8 Dec 202131 July 20242.60
digitalReviumCurrent6 Aug 2024Now2.20

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
8 Dec 2021creative: Havas to The HallwayMumbrella · LBB · Campaign Brief

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on GWM campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Thinkerbell Seen in creditscreative10 Feb 20252 Sept 20265chuck more in via Campaign Brief
Atomic 212° Seen in creditsmedia1 July 20252 Sept 20266OOOHs via Campaign Brief
The Producers Seen in creditsproduction13 Aug 20257 Apr 20264campaign via Campaign Brief
Rabbit Seen in creditsproduction28 Jan 202629 Jan 20262More Can Do via Campaign Brief
MOFA Seen in creditsproduction10 Feb 20251 July 20253chuck more in via Campaign Brief
Rumble Seen in creditsaudio10 Feb 20251 July 20253chuck more in via Campaign Brief
ARC Seen in creditspost-production10 Feb 202510 Feb 20251chuck more in via Campaign Brief
Sonar Seen in creditsaudio17 Aug 202317 Aug 20231campaign via Campaign Brief
Nunn Media Seen in creditsmedia17 Aug 202317 Aug 20231campaign via Campaign Brief

Also credited People named once in GWM campaign credits

Adam Stevens (Director, Good Oil, Campaign Brief) · Dom Meehan (Director, The Producers, Campaign Brief) · Yianni Warnock (Director, GWM, Campaign Brief) · Nick Kelly (Director, MOFA, Campaign Brief) · Jonny Higgins (Music Composer, ARC, Campaign Brief) · Edwin McGill (Director, The Producers, B&T) · Aimée-Lee Xu Hsien (Director, Rabbit, B&T) · Tom Campbell (Director, Good Oil, Campaign Brief) · Catherine Warner (Producer, Good Oil, Campaign Brief) · James Brown (DOP, Good Oil, Campaign Brief) · Stewart Arnott (Editor, Good Oil, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
6 Aug 20246 Aug 2024appointmentdigitalReviumconfirmedvia Mumbrella
31 July 202431 July 2024appointmentcreativeThinkerbellconfirmedvia Campaign Brief
8 Dec 20218 Dec 2021appointmentcreativeHavasThe Hallwayconfirmedvia Mumbrellavia LBBvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Steve MaciverHead of Marketing and Communications9 Dec 2021Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Maciver credited Thinkerbell with a record of commercial results and a collaborative way of working.
effectivenesspartnershipnext level
Steve Maciver · the move · via Campaign Brief, 31 July 2024 · paraphrased
AGENCY SAYS Morgan said Thinkerbell was thrilled to take on GWM.
thrilled
Jaime Morgan · the move · via Campaign Brief, 31 July 2024 · paraphrased
WHY THEY WON Maciver credited The Hallway with sharp strategic thinking, the quality of its people and the strength of its creative ideas.
strategic thinkingpeoplecreativity
Steve Maciver · the move · via Campaign Brief, 9 Dec 2021 · paraphrased
AGENCY SAYS Hall said The Hallway was excited to take on GWM, and flagged big plans for the next phase.
ambitiousexcited
Jules Hall · the move · via Campaign Brief, 9 Dec 2021 · paraphrased