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Moves › Pernod Ricard › media 2023

Pernod Ricard retains Initiative for media

Pernod Ricard retains Initiative for media. Reported on 22 Mar 2023 (confirmed), sources: B&T, Campaign Brief.

Brand: Pernod Ricard · Discipline: media · Type: retention · Confidence: confirmed

Marketing lead at the time: Eric Thomson

Est. billingsn/a
Announced22 Mar 2023
Decided22 Mar 2023

The field

AgencyRoleStage
InitiativeWinnerAppointed

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On the record Paraphrased, with tags

WHY THEY WON Thomson pointed to a collaborative way of working, the strength of its creative ideas and a record of commercial results as the reasons for choosing Initiative.
partnershipcreativityeffectivenessdelighted
Eric Thomson on Pernod Ricard · the move · via B&T, 22 Mar 2023 · paraphrased